For Immediate Release
Contact: Cathy Ottaviano
401/521-5900
cathy@whatshethinks.com
What She Thinks Develops a Successful Approach to
Uncovering Women's Buying Motivations
What She Thinks, LLC, a marketing consulting and research firm that helps clients tap into the enormous buying power of American women, has developed a proven approach to uncovering women's purchasing motivations. Called SUREPower SM, the technique was developed as a
result of countless hours spent with women in pursuit of their true underlying motivations for selecting one store, brand, or service over all others available to them.
President and Founder Cathy Ottaviano has herself devoted many years to the process, which involves a combination of daily-life immersion, observation and strategic interpretation of research findings. "Over the more than twenty years that I have been researching women as consumers and uncovering their motivations for decisions, I have found that purchase motivations can be best understood from a structured approach to research and analysis. That process is captured in the SUREPowerSM methodology." Ottaviano has worked in a wide variety of categories -- from women's apparel and accessories to technology and health care. The SUREPowerSM approach is available to clients who are under contract with What She Thinks®.
What She Thinks® was launched in 2003 as a natural extension of Cathy's marketing experience, in which she has been exploring women as consumers since the early eighties. The firm specializes in providing companies with the expertise to uncover key issues that will drive strategic initiatives and growth -- particularly related to women as current and prospective consumers -- and formulating winning strategies.
To learn more, contact What She Thinks, LLC at 401-521-5900. |
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