...place your mouse over a company name on the left
to read about our experience
Sun & Earth Natural Cleaning Products
"Cathy's practical approach to research pays great dividends when building strategies based on sound market intelligence. Her unique ability to extract relevant data and intelligently dissect the information makes strategy development and implementation natural next steps. Her understanding of the female consumer across many different demographics and psychographic platforms has delivered real results to my brands."
- Art Rogers, President, Sun & Earth (former president, Saucony)
Novartis
An exploration of branding strategy sharpens the product launch process.
Capital One
Exploring potential telecommunications services
requires creative and strategic thinking
Cookson America
"What She Thinks gave us great insight into the role brands play in our marketplace and the importance of positioning to your target consumer."
High-frequency travelers have strong opinions -- and can be very creative --
when defining service.
BERKSHIRE HATHAWAY INC.
Berkshire Hathaway
Maidenform
Women reveal some surprising attitudes towards intimates shopping, whether they are in Walmart or traditional department stores.
AOL
"We carefully interviewed a number of firms to help us with our research on moms’ and kids’ online behavior, and selected What She Thinks®. It was not a difficult decision. When we first met, Cathy Ottaviano immediately conveyed a deep understanding of what is going on in the lives of women day-to-day. In the field, she established rapport quickly with the moms and kids we met with, and through these conversations we gained great insights into the real needs and problems that we have the potential to solve."
-Terry Pittman, Executive Director/ Research, America Online Inc.
Sunham Home Fashions
What She Thinks worked with Sunham and its partners to identify critical business issues and execute a fresh but focused approach to new product-line idea generation.
Jewelers Board of Trade
"Cathy ably guided us through the process of revitalizing our brand image over the past two years.
From research to strategy development, planning and execution, she helped us reposition our organization
for the future as a more dynamic brand with communication strategies that are appealing and relevant to our members."
-Dione Kenyon, President, The Jewelers Board of Trade
Recycline
How women approach toothbrush purchases impacts product design plans from this environmentally friendly brand.
PartyLite
"We consider Cathy a key part of our organization, adding value to our marketing, communication, training and research teams. She is very perceptive and has the ability to get to the heart of any issue, highlighting opportunities and solutions.
Cathy is action oriented, creative and her business acumen and experience are a wonderful resource in identifying and overcoming significant business challenges."
-Liz DiPaolo, Vice President, Marketing and Communications, PartyLite
Whatman BioScience
Taking a highly sensitive scientific product to the consumer mass marketplace requires a full understanding of women's attitudes on the subject.
JPMorgan Chase/Lab Ventures
Launching an internet business to women requires a thorough understanding of the consumer and marketplace.
Stride Rite Corporation
Moms and kids have different priorities when shopping for new shoes.
The First Years
There's no better place to connect with new moms than in their own homes.
The Hearst Corporation
Image counts in the world of publishing.
Carpet One
Assessing the competitive landscape helps drive messaging strategy.
National Institutes of Health
Evaluating parents’ reactions and attitudes to an important children’s health issue uncovers critical insights.
Turner Broadcasting
Blyth, Inc
Clarks
al fresco all-natural chicken sausage
As consumers continue to seek healthy and flavorful meat options, the market for all-natural, minimally-processed meals grows. Understanding how women select brands, and the role of packaging, provides valuable insights to the marketers of this fast-expanding brand.
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