She Thinks She Purchases due to What She Thinks

about us

services

OUR EXPERIENCE

BRAND EXPERIENCE
(partial list)

Sun & Earth Natural Cleaning Products

Novartis

Capital One

Lincoln Financial Group

Cookson America

The First Years

Maidenform

Recycline

Blyth, Inc

al fresco

AOL

Sunham Home Fashions

Clarks

PartyLite

Delta Airlines

Berkshire Hathaway

Whatman BioScience

Jewelers Board of Trade

JPMorgan Chase/Lab Ventures

Stride Rite Corporation

Carpet One

Turner Broadcasting

National Institutes of Health




	...place your mouse over a company name on the left to read about our experience




Sun & Earth Natural Cleaning Products "Cathy's practical approach to research pays great dividends when building strategies based on sound market intelligence. Her unique ability to extract relevant data and intelligently dissect the information makes strategy development and implementation natural next steps. Her understanding of the female consumer across many different demographics and psychographic platforms has delivered real results to my brands." - Art Rogers, President, Sun & Earth (former president, Saucony)

Novartis

An exploration of branding strategy sharpens the product launch process.

Capital One

Exploring potential telecommunications services
requires creative and strategic thinking




Cookson America "What She Thinks gave us great insight into the role brands play in our marketplace and the importance of positioning to your target consumer." -Richard Powers, CEO, Precious Metals Division, Cookson PLC

Delta Airlines

High-frequency travelers have strong opinions -- and can be very creative --
when defining service.

BERKSHIRE HATHAWAY INC.

Berkshire Hathaway

Maidenform

Women reveal some surprising attitudes towards intimates shopping, whether they are in Walmart or traditional department stores.




AOL "We carefully interviewed a number of firms to help us with our research on moms’ and kids’ online behavior, and selected What She Thinks®. It was not a difficult decision. When we first met, Cathy Ottaviano immediately conveyed a deep understanding of what is going on in the lives of women day-to-day. In the field, she established rapport quickly with the moms and kids we met with, and through these conversations we gained great insights into the real needs and problems that we have the potential to solve." -Terry Pittman, Executive Director/ Research, America Online Inc.




Sunham Home Fashions What She Thinks worked with Sunham and its partners to identify critical business issues and execute a fresh but focused approach to new product-line idea generation.




Jewelers Board of Trade "Cathy ably guided us through the process of revitalizing our brand image over the past two years. From research to strategy development, planning and execution, she helped us reposition our organization for the future as a more dynamic brand with communication strategies that are appealing and relevant to our members." -Dione Kenyon, President, The Jewelers Board of Trade

Recycline

How women approach toothbrush purchases impacts product design plans from this environmentally friendly brand.

PartyLite

"We consider Cathy a key part of our organization, adding value to our marketing, communication, training and research teams. She is very perceptive and has the ability to get to the heart of any issue, highlighting opportunities and solutions. Cathy is action oriented, creative and her business acumen and experience are a wonderful resource in identifying and overcoming significant business challenges."

-Liz DiPaolo, Vice President, Marketing and Communications, PartyLite

Whatman BioScience

Taking a highly sensitive scientific product to the consumer mass marketplace requires a full understanding of women's attitudes on the subject.

JPMorgan Chase/Lab Ventures

Launching an internet business to women requires a thorough understanding of the consumer and marketplace.

Stride Rite Corporation

Moms and kids have different priorities when shopping for new shoes.

The First Years

There's no better place to connect with new moms than in their own homes.




The Hearst Corporation Image counts in the world of publishing.

Carpet One

Assessing the competitive landscape helps drive messaging strategy.

National Institutes of Health

Evaluating parents’ reactions and attitudes to an important children’s health issue uncovers critical insights.

Turner Broadcasting

Blyth, Inc

Clarks

al fresco all-natural chicken sausage

As consumers continue to seek healthy and flavorful meat options, the market for all-natural, minimally-processed meals grows. Understanding how women select brands, and the role of packaging, provides valuable insights to the marketers of this fast-expanding brand.

Lincoln Financial Group