Her skill in connecting with women and teen girls reflects Cathy's passion for collaborating with consumers to drive clients' brand sales. She personally leads What She Thinks® sessions and is available for consulting and speaking engagements.
Cathy's marketing experience spans more than 20 years working with a range of clients and industries. She brings this broad, insightful perspective to every client, large or small. Her career began in account planning in New York, where she worked with such clients as Coca Cola and McDonald's. A corporate position relocated her to New England, where she later advised clients such as Colgate, American Tourister and Gerber. Her more recent work for such companies as America Online/Time Warner, Stride Rite, JPMorgan Chase and Delta Air Lines continues to expand her range of expertise.
Cathy provides a fresh, creative approach to marketing strategy, research, business analysis and idea generation - all focused on driving brand sales.
What She Thinks® is a marketing consulting and research firm with thousands of hours experience talking to, and understanding, women. We know how to LISTEN and INTERPRET what we hear… generating insights that lead to specific recommendations for driving sales and brand loyalty.
Our a la carte services include:
Tailored target-customer research
Strategy development and consulting
Ideation with clients and targeted consumers
Creative development and branding
WOMEN.
So much has been written about their “clout” as consumers, yet so often it's not translated into actionable ways to break through the clutter of messages. Yet companies need to listen… There are almost 110 million U.S. women over the age of 15 – who control nearly $3.5 trillion in purchasing power. *
At What She Thinks®, we show you how women view your brand and products, and recommend multi-dimensional strategies for increasing sales. With so many more choices available to women today, and increasingly less differentiation between goods and services, understanding the lifestyle and psychological connection between a brand and its target consumer has become crucial for marketers.
While the majority of our work is with women as consumers, we also work with both women and men as well as with children, especially in assessing family and relationship dynamics relative to a product category or brand.
Her skill in connecting with women and teen girls reflects Cathy's passion for collaborating with consumers to drive clients' brand sales. She personally leads
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